Shandong Donga Bainitang E-jiao Biological Products Co., Ltd. is one of the larger production bases of e-jiao series products in China at present, and its brand influence ranks top in the e-jiao industry.

In the market, the competition in the category of e-jiao cake is very fierce, which can be described as "one hundred cakes contend". However, the product packaging before the century Tang is relatively old, which cannot make consumers have the impulse to buy, so it does not have strong competitiveness.Therefore, there is an urgent need for a competitive package, differentiated and both fashion and cultural products.

Through the analysis of competing products in the market, the project team of Zhixinpack found that most of the e-jiao cake brands focus on history and technology but ignore consumers' consumption psychology.Therefore, we start from the psychological analysis of high-end women in the mainstream target group, and find that the concept of "fragrance" explains all the charm of women and all the beauty of women.Therefore, we established "fragrant" as the core strategy, combined with Wen Tingyun's poem in "Huajian Ji", "A cloud on the temples wants to travel fragrant and cheek with snow", and the white-flush state brought to women by eating gelatin cake, and finally established the product name "Fragrant cheek with snow".When the concept is presented in the design language, "fan" is used to reflect the ancient style and hand-drawn illustration is used to highlight the fashion.

Effect Appraisal 

From the product name to design the ground to original hand-painted combination of new concept to create sweet gills gelatin snow cake, on peach blossom with the dominance of the market getting her own territory, laid the gelatin cake # one hundred brand in the consumers' mind, boost the market sales in 2015, intelligence letter which and hall of fame in one hundred formed a long-term strategic cooperation partners.